Data Robotics today announced an immediate suggested retail price drop on their Drobo data storage robot from the initial launch price of $699 to $499. Given the high interest and initial sales for the Drobo, the company is ramping up production and realizing the cost savings much sooner than anticipated.

What's most exciting is that Data Robotics isn't leaving the early adopters wishing they waited for the price drop.

"We feel the best thing to do is pass those savings on to our customers who made this possible." said Peter Radsliff, VP of Marketing for Data Robotics in an e-mail to DroboSpace. "Therefore, effective immediately, Drobo storage robots offered through the friends & family pre-launch program will be at $499. Anyone who purchased a Drobo storage robot at a price above $499 will be rebated a check for the difference."

The rebate amounts will also include pro-rata difference for sales tax if applicable.

According to the company, current Drobo purchasers will not need to contact the company for rebates. Data Robotics has informed us that all customers that have purchased a Drobo will be contacted by e-mail or telephone in the near future regarding their rebate.

Price drops on consumer technologies, particularly in the computer and storage industry, are common as products mature. From this editor's perspective, I give kudos to their approach. How many companies have ever given a dime back the early adopters that purchases new technologies at the always higher launch price? I'll tell you... few.

If anyone liked their Drobo at $699, it's safe to say they'll love their Drobo at $499.

"We want to thank this enthusiastic community who have embraced Drobo and made this possible," says Peter.

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Matt Whitlock - Editor, DroboSpace.com

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